Most mental/mindset coaches have either a psychology background or an athletic-performance background. Rich brings both. Alongside his lifetime of top-tier golf training and coaching, Rich has engaged in substantial depth-psychology study and formal clinical training — including a Master’s degree in Counseling Psychology, a psychotherapy practicum with weekly supervision, and over a decade of deep psychological work with a senior Stanford psychologist.

This integration makes Rich a unique and invaluable coach. He can unlock potential beyond technique alone, working with the whole athlete. Achievement becomes not just about improving scores, but about removing internal obstacles such as anxiety and self-criticism through deeper self-understanding — allowing passion, confidence, and meaning in the sport to return.