About Rich

Rich Marik works with players on the PGA, LPGA, Korn Ferry, PGA Tour Americas, as well as elite collegiate athletes, juniors and competitors in other sports.

Rich Marik, PGA, MA, is widely recognized for helping athletes integrate the mental, physical, and strategic dimensions of performance. A PGA Member with a master’s degree in Counseling Psychology and advanced clinical training in psychotherapy, he brings more than 25 years of experience developing players from junior golf to the professional tours.
A former #1-ranked junior golfer in the United States, U.S. Junior Amateur Champion, and captain of the Stanford University men’s golf team, Rich has served as National Director of Instruction for Nike Golf Schools, Head Instructor for Hank Haney, performance coach alongside Julie Elion at CAPE Performance, and a faculty instructor with the Titleist Performance Institute (TPI).
Over the course of his career, he has worked alongside many of the game’s most respected coaches and performance specialists, including Justin Parsons, Hank Haney, John Scott Rattan, Randy Smith, Julie Elion, Mark Blackburn, Jason Baile, and Greg Rose.

The Foundations of Elite Coaching

Rich’s approach reflects a rare integration of experience and training seldom found in a single coach. It brings together:

  • Elite competitive experience
  • Technical mastery
  • Long-term player development
  • Experience within elite performance teams
  • Advanced psychological training
  • Deep work in attention and mental performance

Together, these form a modern model of coaching — one that recognizes that developing champions requires far more than technical instruction alone.

Six Elite Performance Coaching Pillars

These pillars form the foundation of Rich’s work and guide how athletes develop, prepare, and perform.

1. Understanding Elite Competition as an Athlete

Rich competed at the highest levels of amateur golf — reaching #1 in the United States, winning the U.S. Junior Amateur, captaining Stanford’s men’s golf team, and competing as a professional.

That experience is not background. It is foundational to how he coaches. He understands what elite competition actually demands — the preparation, the pressure, and the internal work required to perform at the highest level — because he lived it.

2. Technical Mastery of the Game

As National Director of Instruction for Nike Golf Schools, Head Instructor for Hank Haney, and a TPI Instructor across the U.S. and Europe, Rich has spent decades developing technical expertise across every area of the game — full swing, short game, scoring, practice design, and course strategy.

He focuses not on isolated mechanics but on building complete, functional golf games that hold up under pressure.

3. Long-Term Player Development

Rich has spent decades building complete golf games from the ground up — working with players from their earliest development through college and into professional careers.

Players he has worked with have reached #1 in the United States, won NCAA conference championships, and competed and won on the PGA, LPGA, and Korn Ferry Tours.

This is not advisory work. It is the long, deep process of building competitors — technically, mentally, strategically, and competitively — over years of sustained development.

4. Experience Within Elite Performance Teams

Rich has worked alongside many of the most respected coaches and performance specialists in the game — including Justin Parsons, Hank Haney, Greg Rose, Randy Smith, Mark Blackburn, and Julie Elion of CAPE Performance — in integrated environments supporting players at the highest levels of professional golf.

Working within these teams provided valuable insight into how elite coaching operates at the tour level and deepened his understanding of what players at the highest level truly need.

5. Advanced Psychological Training

Rich holds a master’s degree in depth psychotherapy from Pacifica Graduate Institute and completed clinical training at the CIIS Psychological Services Center.

This goes well beyond positive thinking or surface-level sports psychology. It is training in deeper psychological work — the kind that addresses confidence, identity, emotional regulation, self-trust, and the patterns that shape how athletes respond under pressure.

This dimension of the work often creates breakthroughs that technical instruction or conventional mental coaching alone cannot reach.

6. Inner Training for Elite Performance

Rich integrates advanced attention training and contemplative practice into his coaching work — developing the qualities that determine performance when pressure is highest: focus, awareness, emotional stability, presence, and clarity.

This dimension of his coaching supports athletes in performing with greater consistency and resilience while helping them remain grounded, adaptable, and fully engaged in demanding competitive environments.

It addresses aspects of performance that technical instruction and conventional mental coaching often do not reach, creating a deeper foundation for sustained development and elite performance.

Together these pillars reflect a rare and powerful integration in elite coaching — combining player development, technical mastery, competitive preparation, and deep psychological training into an approach designed to help athletes compete and win at the highest levels of the sport.

Selected Background & Credentials

Competitive Career

  • U.S. Junior Amateur Champion
  • #1 Ranked Junior Golfer in the U.S.
  • AJGA First Team All-American
  • U.S. Junior World Cup Team Member
  • Stanford University Men’s Golf Team Captain
  • Professional Player

Coaching & Instruction

  • National Director of Instruction — Nike Golf Schools & Camps
  • Performance Coach — CAPE Performance (with Julie Elion)
  • Head Instructor for Hank Haney
  • Instructor — Titleist Performance Institute (U.S. & Europe)
  • Director — Nike Junior Camps at Pebble Beach
  • Coach — UC Berkeley Men’s Golf
  • Founder — Pure Golf Academy

Education & Certifications

  • Stanford University — BA English Literature
  • Pacifica Graduate Institute — MA Depth Psychotherapy
  • CIIS Psychological Services Center — Psychotherapy Practicum
  • PGA Class A Professional
  • TPI Certified (Golf, Junior, Power, Fitness)

Coaching players from junior golf to major championships.