Rich represents a modern model of elite coaching — bringing together player development, technical mastery, competitive preparation, and advanced psychological training into one cohesive approach.
Coaching often focuses on improving specific parts of a player’s game.
Rich’s work is centered on developing the complete competitor — integrating all aspects of performance and helping athletes become the best version of themselves, capable of performing at their highest level when it matters most.
Rich’s work is shaped by a combination of experience rarely found in a single coach.
Rich understands the process of becoming an elite competitor because he lived it.
Reaching the highest level in the United States required years of disciplined practice, competitive experience, and learning how to perform under pressure.
That experience shapes how he helps athletes train, prepare, and compete.
Rich’s coaching goes far beyond improving swings.
Through decades of experience — including directing national training programs and working with hundreds of competitive players — he has developed a clear understanding of how great players are built.
Lasting success comes from developing the complete game:
Players he has coached have:
This experience allows him to guide athletes not just in improving, but in building games that hold up at the highest level.
Most performance coaching focuses on mindset strategies.
Rich’s work draws on a deeper foundation.
With a master’s degree in depth psychotherapy and formal clinical training, he understands the internal dynamics that shape performance — including confidence, pressure, fear, and identity.
This allows athletes to develop:
So they can compete more freely and consistently.
Rich works within high-performance environments, collaborating with instructors, trainers, caddies, and performance specialists.
This helps ensure all aspects of a player’s development and preparation are aligned.
A coach who has spent a lifetime helping athletes become the best version of themselves — first as an elite player, and now as a coach helping athletes navigate the competitive, physical, technical, and psychological demands of performance.
Coaching players from junior golf to major championships.